Emily Tan
Sep 18, 2015

Campaign Innovate video: Hear from the judges

HONG KONG - It's still not too late to enter Campaign Innovate, the competition that aims to get the best startups in front of the brands that need them most, as the window for entries closes at 11:59 pm tonight.

Campaign Innovate video: Hear from the judges


The contest, which is organised by Campaign Asia-Pacific and sponsored by Omnicom Media Group Asia-Pacific, invites startups who think they're ready to work with big brands to pitch for attention.

Shortlisted startups will be invited to film an elevator pitch that will be viewed by a member of our judging panel who will offer valuable feedback and insight. These judges are themselves on the lookout for potential startups to work with. One winner will be unveiled at Campaign’s Marketing Innovation Summit, taking place in November in Singapore.
Here's Judge Ken Mandel, founder in residence of Jam Ventures, to tell you why you should join:
Peter Dingle, director of accelerator programmes, Nest on the traits of a solid startup:
Jeremy Basset, global marketing strategy director, Unilever on what brand judges are looking for:
Guy Hearn, chief innovations officer, OMG Asia-Pacific on what agencies are looking for:
They are joined on the jury panel by:
  • Pete Mitchell, director global media innovation, Mondelez International
  • Arun Verma, managing partner, Tune Labs
  • Rachel Nathani, founder and brand strategist, Label Ideas & Co

Is this the contest for you (or someone you know)?

Startups looking to enter should ask themselves the following:

  • Would feedback and guidance from senior marketers be useful to you?
  • Have you been trying to get time with big brands to pitch your idea?
  • Do you have a solution that’s ready to be beta-tested?
  • Is your startup in need of promotion or exposure?

If you've said yes to any of this, enter now!


This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.

Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced a the Marketing Innovation Summit.



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