Each of these startups will be considered carefully by our panel of judges, and a final four will be selected to go head-to-head in an online video-pitch round.
The four, who will be notified at the end of October, will be asked to craft a 30-second video pitch for their startups.
Each video will receive a filmed response from one of our judges, providing valuable feedback.
On 19 November, the top startup will be announced at the Marketing Innovation Summit in Singapore.
Here, in no particular order, are the 12 startups who have made it to the final round:
|Snapcart: A platform designed to capture shopper information accurately and in real-time using a mobile app to drive purchase-based marketing automation and enable brands to directly engage shoppers in a targeted manner.|
|PopMap: An ecommerce marketplace that lists boutiques and designers from around the world to allow online shoppers to explore and discover unique products around them, or from other cities. The site aims to help users shop like locals.|
|Notey: This blog discovery platform is a visual, social experience that features a curated collection of stories across 500,000 topics. At present, YouTube owns video discovery, Pinterest owns image discovery and Spotify owns music discovery. Notey’s vision is to own blog discovery.|
|MavSocial is a social media visual content management and publishing solution for brands and agencies. It aims to provide a simple, easy to use platform aimed at B2C marketers across a number of sectors via a cloud, in various languages, geographies and social media networks.|
Lamplight Analytics: Billing itself as Asia’s premier social data analytics company, Lamplight claims to analyse hundreds of millions of online conversations from social media and traditional media sources. This provides marketers, strategists and business leaders brighter insights into their audience and help them to make smarter commercial decisions. It aims to be the premier social data platform in Asia by the end of 2016 and a global player thereafter.
|Kawo: Social media publishing platform, Kawo, offers a few unique features. First, it syncs content from other social media platforms, such as Facebook, Twitter or Instagram to an inspiration board for publishing on Chinese social media. Users can then publish directly on social media channels such as Weibo and WeChat. The platform also provides a suite of planning, scheduling and approval features for collaboration between teams as well as intelligence and benchmarking metrics. Kawo aims to make global social media management in China both simpler and far more fun.|
|Wateroam is a social enterprise from Singapore that develops simple, durable, portable and affordable water filtration systems specially catered for disaster relief and rural development purposes. Wateroam is also dedicated to empower NGOs, organisations and individuals with water solutions deployment resources so that everyone can be equally capable in bringing clean water to global communities in need. Its mission is to provide durable and portable water filtration solutions and to bridge the gap between water manufacturers and NGOs.|
|Gamezop: A social network for casual games where users can play and share games without downloading apps. The attempt is to remove the friction in casual gaming and make it as seamless as viewing and sharing pictures.|
|Grata: For brands, their next generation of customers isn't going to pick up the phone to call them. Grata aims to give businesses an omni-channel solution (currently WeChat, web chat, and messaging API; soon Facebook Messenger) to answer incoming chats faster than a phone call and to never put their customers on hold again.|
|AdHero: Backed by Telstra Australia, this startup helps advertisers and marketers get the most out of their social media advertising budget through localised and personalised ads. This is accomplished via a marketplace that allows local content experts to develop ads for micro-segments in their particular market. Our technology platform then tests these ads on the advertiser’s social network of choice (such as Facebook) to identify the message that resonates the best with an audience.This allows advertisers to identify what images, text, and calls to action work best for a certain product and geography. On average, this approach doubles conversions for advertisers AdHero has worked with.|
|Ayannah provides digital financial services to the world’s unbanked. The service aims to enrich the lives of its customers by allowing them to share and send values on the social and mobile web. By providing affordable, accessible and relevant digital financial services, Ayannah aims to improve the quality of life of unbanked residents in emerging markets and to provide migrants better ways to support their families in their home countries.|
|Circus Social has developed a next-generation social intelligence platform called 20/Twenty. 20/Twenty helps marketers make better business decision by collecting, augmenting and visualising all social & digital data on one easy-to-use platform.|
This article is part of the Campaign Innovate series, a collection of articles that examine the way innovation, startups and technology are affecting the advertising and marketing industry.
Campaign Asia-Pacific has also launched the Campaign Innovate competition, an event that aims to provide a platform for Asia-Pacific's startups to pitch to some of the world's biggest brands. The winner will be announced a the Marketing Innovation Summit.