Campaign is launching a unique two-day global event bringing adland together to discuss how we get the world of advertising back to business and what that will look like.
Travelling the world from Asia, making its way to Europe then North America, Campaign Connect will follow the sun June 2nd and 3rd, bringing you the latest insights and advice from around the globe. Leaders from media, marketing, advertising and our own editorial teams will share experiences, opinions and ideas across three regions through a mix of live webinars, panel discussions and case studies to ensure brands and agencies are in the best shape they can be and are recovery-ready.
The aim for the marketing communications industry to support each other and look positively forward at the steps, bold creative risks and the questioning established processes needed to address new challenges.
"As Asian markets like China begin to get back to business, where do we find clarity and is there opportunity? How do we anticipate the changes in consumers’ needs, effectively leverage technology, be present and transform into businesses and brands with authenticity and purpose? The conversation on Campaign Connect will help you capitalise on the opportunities and win in the new world," said Atifa Silk, group director, Campaign Asia-Pacific.
WHAT TO EXPECT
The advertising and marketing industry is in the midst of its most serious crisis in living memory. But personal, corporate, national and global economic stability requires businesses to emerge from this crisis as quickly and effectively as possible.
Campaign Connect wants to help marketing and advertising businesses to do that.