Staff Reporters
Feb 9, 2012

Campaign Asia-Pacific partners with R3 and PwC on New Business League

ASIA-PACIFIC - Campaign Asia-Pacific is joining forces with R3, as well as continuing its partnership with PricewaterhouseCoopers, to produce the most detailed and independent barometer of advertising activity in the region as part of its New Business League.

Effective immediately, R3 will work exclusively with Campaign Asia-Pacific and PwC to deliver a New Business League that agency networks can use as the region’s only true barometer of new business performance.
 
PwC will act as a trusted third party to perform the compilation of data for the Leagues, with its involvement underlining the independence of the Leagues as well as enhancing the data confidentiality, integrity, and security.
 ...

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