Jane Leung
Feb 22, 2010

C8M revamps inflight magazine Aspire for Hong Kong Airlines and Hong Kong Express Airways

HONG KONG - C8M, a captive media specialist owned by Cre8 Greater China, has been appointed to relaunch the bi-monthly inflight magazine Aspire for Hong Kong Airlines (HKA) and Hong Kong Express Airways (HKE).

Hong Kong Airlines  Express Airways Aspire
Hong Kong Airlines Express Airways Aspire
C8M will upgrade the magazine to a more contemporary outlook as well as arrange a new editorial line up and contributed content by travellers. ‘Globetrotter’, ‘Creature Comfort’ and the Hong Kong specific content section ‘Hong Kong Focus’ are some of the new features in Aspire to introduce holiday trends and venues.

HKA and HKE companies are offering more flights to new destinations and launching six new airbuses this year.

"Under the management of C8M, Aspire will continue to deliver fresh, creative and entertaining content along with premium advertising that our discerning customers have come to expect from Hong Kong Airlines and Hong Kong Express Airways," said Samson Tong, publishing director at C8M.

Source:
Campaign China

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