Business Performance League: July
CREATIVE - Ogilvy returns to the top of the table this month off the back of some large alcohol wins - Crown Lager in Australia and Suntory in China. Fastest mover this month is DDB, on the back of the Wrigley's global win. Fourth ranked, it has won more new business than any other agency, held back only by losses such as Dell; MEDIA - OMD's consolidation of the major markets of the Johnson & Johnson business, along with the regional relationship, sees it move to top spot ahead of ZenithOptimedia. Both have opened a sizeable advantage over other agencies, including sixth-ranked MindShare, which transitions out of Pfizer Consumer Healthcare as a result of the J&J review.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Meta’s ad billings propel 27% revenue surge
The tech giant has more than doubled its revenue from AI-powered ad tools. However, it expects lower revenue for the second quarter.
What Swifties can teach CMOs about the internet
Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?