Burson-Marsteller makes a key hire in Indonesia

Primayanti brings more than 15 years of experience working in the banking and pharmaceutical industries and public relations, advertising, marketing and media industries.

She will report to Asia-Pacific president and CEO Bob Pickard.   

As a market leader, Primayanti will be responsible for the overall management and development of Burson-Marsteller’s expanding Indonesia business.  

“We are excited to have Daisy as our new market leader for Indonesia. This is an important hire for Burson-Marsteller in a strategically important market.  She will build on our strong track record in Indonesia and further develop our offerings in technology, digital and healthcare,” said Pickard.  

Responding to the appointment, Primayanti said, “I am delighted to be joining Burson-Marsteller. The firm has built a strong reputation among government institutions and leading private companies in Indonesia, and I look forward to working alongside the talented team to support our clients’ business in the country and throughout the region.” 

Prior to joining Burson-Marsteller, Primayanti was country head of communications at ABN AMRO Bank in Indonesia, during which time she was responsible for all external and internal communications initiatives through two acquisitions: by RBS (November 2008) and ANZ Bank (August 2009). 

Primayanti also spent more than 10 years at Pfizer Indonesia holding senior positions in the company including director of public affairs and director of human resources.

She started her career as a reporter for Jawa Pos, a leading regional daily in Indonesia where she covered social, cultural, education and current affairs.