David Blecken
Dec 19, 2008

Burnett promotes D'Esterre to oversee global Vidal Sassoon branding

HONG KONG - Leo Burnett has promoted Antoni d'Esterre to the newly created position of global brand director for its Vidal Sassoon account.

Burnett promotes D'Esterre to oversee global Vidal Sassoon branding
D’Esterre is currently the agency’s global brand director for fellow Procter & Gamble shampoo Rejoice. The new role will reportedly see him take charge of global strategic and creative direction for both brands, while overseeing regional production and fostering senior client relationships.

He will be based in Hong Kong and report to Eddie Booth, the agency’s chairman and chief creative officer for Greater China.

The appointment will take effect immediately.

Campaign China

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