As Ad Nut's UK colleagues report: Budweiser's "Dream Goal" competition offered Sky Sports viewers the chance to have their amateur league goals analysed by presenters Jamie Redknapp and Gary Neville, with the winner and runners-up announced during a Sky ad break. Anomaly London created the campaign as a way to help position Budweiser as the beer of choice for football lovers in the UK by getting involved with the game at its grass roots.