Daniel Farey-Jones
Feb 7, 2019

Brian Wieser joins GroupM to lead business intelligence

The prominent media and advertising analyst moves to the agency world after eight years at Pivotal Research.

Brian Wieser
Brian Wieser

GroupM has hired Pivotal Research Group analyst Brian Wieser as global president of business intelligence.

Starting this week and reporting to GroupM global chief executive Kelly Clark, Wieser will deliver insights to clients on markets, audiences, partners and platforms, as well as supply and demand dynamics.

Wieser, who has been at Pivotal for nearly eight years, has mainly worked in financial research, but he has also previously held the role global director of forecasting at Interpublic’s Magna Global.

Clark said: "Brian has deep understanding of economic and industry dynamics, consumer behaviors, media partners and technology platforms. He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions."

Wieser’s last verdict on WPP, which owns GroupM, as an analyst was to maintain Pivotal’s buy rating and raise its share price target to 1140p, in a note dated 7 January. Over the past month, WPP's share price has traded between 865p and 885p. Wieser also upgraded Interpublic and Publicis Groupe from "hold" to "buy" and raised his price target on Omnicom to $70.

Wieser said in a note: "While many aspects of my new role will be different, much of what I will be focused on will be the same, but with a vantage point that will change and deepen given GroupM’s position as the world’s largest buyer of advertising."

In an official statement announcing his appointment, he said: "There is no better opportunity to help shape the future of marketing and advertising than this role with GroupM and WPP. The entire advertising industry is dealing with the consequences of technology-driven disruption and every day the rules for how brands go to market are being rewritten."

Source:
Campaign UK

Related Articles

Just Published

5 hours ago

Publicis.Poke to help employees facing the menopause

Policy aims to break down taboo of speaking about the menopause at work.

2 days ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

2 days ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

2 days ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.