Erin Singleton
Dec 12, 2016

Braving today’s disruptive world of marketing

Sometimes, there's no choice but to adapt to a new reality. R3's Erin Singleton offers three pieces of advice for companies at crossroads.

Source: Pexels.com

We are living in a world where your telecommunication provider can be your bank, your watch can be your credit card and a stranger’s car might be your ride to work. Welcome to the age of digital disruption, where the competitive subset is constantly evolving.

Several industries, from IT and media to finance, are increasingly feeling the weight of digital disruption squeezing their bottoms lines. A report by Citigroup earlier this year forecasts that retail...

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