Tham Khai Meng
Jul 28, 2015

Brave new world of VR, rather like the old one

As a companion piece to Campaign Asia-Pacific's July/August cover-feature on virtual reality, Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather offers his take on the subject.

Tham Khai Meng

I think it was Woody Allen who said reality wasn’t all that great but it was still the only place to get a good steak. He’s not alone in expressing disappointment with reality. Animals seem to love it, but we humans spend a lot of our time trying to escape it.

We read books, see movies, take drugs, get drunk... Until now, we’ve been stuck with it, the way a goldfish is stuck with its...

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