Matthew Miller
Oct 21, 2014

Brands still failing at value exchange: Edelman

ASIA-PACIFIC - In its second-annual Brandshare study, Edelman finds that brands globally and in the four APAC countries studied still have a lot of work to do when it comes to nurturing mutually beneficial relationships with their customers.

Brands share mainly out of the profit motive rather than any sincere commitment to customers. They mostly fail to respond in a timely manner to complaints and concerns. They don't do a good enough job communicating about how products are sourced and made. And they largely lack any core purpose or desire to better society.

So finds Edelman's second-annual Brandshare study, which surveyed 15,000 people in 12 countries including four in Asia-Pacific Australia, Brazil,...

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