Tracey Furniss
May 7, 2009

Brands fail swine flu PR test

ASIA-PACIFIC - Brands in the travel and pharmaceutical industries should be stepping up their marketing response to the swine flu crisis.

PR sources in China and Hong Kong say that brands in affected industries have taken a wait and see’ approach, but have missed the opportunity to turn it to their advantage.

“It’s an excellent time for many pharmaceutical companies, which have developed bad names for profiteering in developing countries, to provide a public service on health and preventive measures - it’s disappointing this is not happening and it’s a missed opportunity,” said David Wolf, CEO of...

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