Been to a digital conference in China lately
'Digital transformation' is one of the big buzzwords at these conferences.
But it’s really just adtech, when you look beyond the jargon. Every DMPDSP is out in full force to promote their platforms, telling brands why they should place their media spend with them. Through proprietary software and special relationships that enable them to open closed doors, these platforms seem to have...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events