Staff Reporters
Jan 20, 2015

Brand health check: Samsung suffers poor mobile reception

Korean giant losing out to Apple in premium while Chinese brands erode budget dominance.

Power waning: Samsung's lead under threat

After a meteoric rise, Samsung’s market share in the smartphone space has declined in July-September for the third straight quarter.

Samsung now lags behind Apple in the premium space and has been overtaken by Lenovo and Xiaomi in China at the budget end of the scale, Reuters reports, citing findings from analysts at Strategy Analytics.

After releasing its lowest third-quarter profit in three years, with a drop of 60 per cent from...

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