SHANGHAI - BMW Mini has invited around four undisclosed agencies to pitch for its digital business in China.
German creative agency Interone has been Mini’s long-term agency in China for more than six years since 2005 and is tasked with developing and producing print, digital and outdoor communications.
Hylink is the incumbent digital agency, while Carat is the original media agency.
Mini models sold in China include the Countryman, Coupe, Cabrio, Roadster, Clubman and Ray.
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