Anita Davis
Mar 1, 2010

Bite Communications wins key HP account in APAC, EMEA

ASIA-PACIFIC - Hewlett-Packard has handed Bite Communications its corporate innovation and sustainability communications account in Asia-Pacific, Europe and the Middle East.

Bite Communications wins key HP account in APAC, EMEA
Bite has worked with HP on the same account in the United States since August.

Reports note that Hill & Knowlton was the incumbent for the business.

According to the agency, Bite will oversee media relations campaigns that support HP’s corporate innovation and sustainability initiatives and help roll out a global campaign in the markets.

In HP’s Asia-Pacific and Japan (APJ) region, Bite will specifically oversee media initiatives in key markets including Singapore, China and India. Clare Gayner has been brought on from Text 100 to lead the account across the region. She is based in Singapore.

“The assignment is part of new initiatives coming from HP,” David Ketchum, Asia-Pacific president of Bite Communications, said of the win. "It’s among our top 10 accounts."

The deal that finalises HP’s global communications lineup, comes more than a month after HP awarded Weber Shandwick its corporate communications account across EMEA, Asia-Pacific, Latin America and Canada.

The business is thought to be worth US$1 million in Asia-Pacific and $2 million in EMEA. Burson-Marsteller was previously retained for HP's corporate communications in Asia-Pacific, while EMEA corporate work was handled by Hill & Knowlton.

Related Articles

Just Published

13 hours ago

Tech On Me: Is Apple renewing its focus on ...

In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.

14 hours ago

Campaign Global Agency of the Year Awards 2023: ...

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

15 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

15 hours ago

Agency Report Card 2023: Publicis Media

Starcom shone brightly for Publicis Media agency in 2023, and the Groupe decision to award staff bonuses was well received.