Ad Nut
Mar 17, 2016

Bento Watch: The ultimate edible wearable

From Japan: 'Bento watch', for Takii Seed

Bento Watch: The ultimate edible wearable

Now that humans don't need wristwatches to tell time, watchmakers are scrambling to make wrist-based fashion statements that also provide some other useful purpose. Enter the Bento Watch:

As you may guess, the video is not actually a product demo and the watch is not available in the market (much disappoint!). Rather it's a brilliantly done promotion for Takii Seed, a Japanese seed distributor. There are many wonderful touches, but Ad Nut particularly likes the wee wok being used to prepare the microscopic morsels of food (at the 52-second mark), and of course the built-in retracting chopsticks deployed by the purposefully striding businessman in order to enjoy his diminutive lunch-on-the-go. 

At this point fewer than 50,000 people have seen the video, but Ad Nut suspects that will grow significantly. And deservedly so.

Ad Nut, of course, eagerly awaits the Mixed Nuts Watch, but recognises that it may be difficult to build one small enough to fit on a squirrell's limb.

Ad Nut has not determined whether an agency was involved in this production, but will of course update you as appropriate.


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