Racheal Lee
Jul 19, 2011

Ben & Jerry's crowdsource for new product name

SINGAPORE – Ben & Jerry’s has launched a Twitter campaign, entitled ‘Milk us a flavor name’, for its new product.

The 'Milk us a flavor name' campaign
The 'Milk us a flavor name' campaign

The ice-cream brand is targeted at Singaporeans to help choose a name for its new product, which is described as a “vanilla ice cream with slabs of chocolate-coated toffee crunch”.

The submission opens from 18 to 28 July. The Twitter users need to follow @BenJerry_SG on Twitter, and tweet suggested name with the hashtag #Benjerryflavor.

The first 500 users who tweet a name to Ben & Jerry’s will get a scoop of the new flavor at the Ben & Jerry’s shop at VivoCity.

A total of five entries will then be selected for the voting session from 29 July to 5 August.

The winner will be announced on 8 August and will receive a SG$300 Ben & Jerry’s Hamper.

Unilever's Ben & Jerry's account was previously handled by Bates 141 Singapore, although it is understood they are not the agency behind this campaign. 

Unilever is known to be currently reviewing its digital agency roster.

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