Racheal Lee
Jul 19, 2011

Ben & Jerry's crowdsource for new product name

SINGAPORE – Ben & Jerry’s has launched a Twitter campaign, entitled ‘Milk us a flavor name’, for its new product.

The 'Milk us a flavor name' campaign

The ice-cream brand is targeted at Singaporeans to help choose a name for its new product, which is described as a “vanilla ice cream with slabs of chocolate-coated toffee crunch”.

The submission opens from 18 to 28 July. The Twitter users need to follow BenJerry_SG on Twitter, and tweet suggested name with the hashtag Benjerryflavor.

The first 500 users who tweet a name to Ben Jerry’s will get a scoop of...

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