Adrian Peter Tse
Apr 22, 2016

Beijing Dentsu appoints Akimasa Baba as CEO

BEIJING - Akimasa Baba will start his role in June and replaces Yukiyasu Nagasaki, who will return to Tokyo.

Akimasa Baba

“The reason for the change is that we need a business transformation, Takaki Hibino, CEO of Dentsu Branded Agencies and Dentsu Media Asia Pacific, told Campaign Asia-Pacific. The business in China is growing very fast. Baba will help drive the digital business as well.”

Baba will be focused on breaking down silos that exist within Beijing Dentsu, Hibino added.

Beijing Dentsu has relied more on Japanese clients in...

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