For its fifth anniversary celebrations, local fashion store Front Row has launched a limited-edition book called Almost Everything. BBH Asia Pacific has been tasked to create a digital campaign that allows the general public to get a complimentary online copy of the book, ahead of its launch in early next year.
The 'Almost Everything' microsite iwantalmosteverything.com was created by BBH, and allows audiences to pay for the online version of the book with a tweet, or an update their...
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