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Sep 6, 2010

BBDO Proximity boosts Singapore planning team with two new hires

SINGAPORE - BBDO Proximity Singapore has hired Lynette Poh and Tan Wee Hoon as planning directors.

Lynette Poh and Tan Wee Hoon joins BBDO Proximity Singapore.
Lynette Poh and Tan Wee Hoon joins BBDO Proximity Singapore.

Head of planning Andy Wilson says the agency “continues to flourish on the back of local and multinational business development due in no small part to our commitment to develop fresh communications strategies for more effective work.”
Poh (pictured left) joins after a five-year London stint at boutique agency WCRS for clients in the financial services and telecommunications field. Prior to that she worked on the Singapore Airlines account at Batey Singapore.

Tan (pictured right) joins BBDO Proximity from her role as consumer marketing lead for Tourism Australia. Tan also spent several years consulting for Burson-Marsteller and brings with her extensive communication planning experience in the telecommunications and technology space.

Wilson adds that both “will be making huge contributions to our future progress.”  

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