Emily Tan
Jan 29, 2016

BBDO most awarded network, Australia third most awarded country: Gunn Report

GLOBAL - The Gunn Report for 2015 has found BBDO to be the world's most awarded network, Australia the third-most awarded country, and (Mullen) Lowe China's Buick Road Safety campaign the most awarded print / OOH campaign in the world.

BBDO most awarded network, Australia third most awarded country: Gunn Report

The Gunn Report indexes the overall performance of the advertising industry based on the results of 45 global, regional and national award competitions. 

Overall, Asia-Pacific's performance last year was rather disappointing. The only category the region outperformed in is print and OOH where the top spot went to Lowe China and the second spot to a BBDO Proximity Kuala Lumpur campaign for KFC. 

Here are some highlights from the report:

Most Awarded Film Commercial in the World in 2015
1  John Lewis, “Monty’s Christmas”, adam&eveDDB (London)
2  Leica Gallery São Paulo, “100”, F/Nazca Saatchi & Saatchi (São Paulo)
3 Twix Bites, “#TBT Bites” campaign, BBDO New York (New York)

Most Awarded Print / Out of Home Ads and Campaigns in the World in 2015
1 Buick Road Safety “Human Traffic Signs” campaign, Lowe China (Shanghai)
2= KFC “Burger”/ “Drumstick”/ “French Fries”, BBDO Proximity (Kuala Lumpur)
2= Samsung, “Safety Truck”, Leo Burnett (Bueno Aires)

Most Awarded Digital Ads in the World in 2015
1 Honda Civic Type R, “The Other Side”, Wieden+Kennedy (London)
2 Geico, “Unskippable” campaign, The Martin Agency (Richmond)
3 Under Armour, “I Will What I Want – Gisele Bundchen”, Droga5 (New York)

Most Awarded All Gunns Blazing in the World in 2015
1 Always, “#LikeAGirl”, Leo Burnett (Toronto)
2 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)
3= Intermarché, “Inglorious Fruit & Veg, Marcel (Paris)
3= No Somos Delito (We Are Not Crime), “Holograms For Freedom, DDB Spain (Madrid)

Most Awarded Campaign Across All Gunn Report Media in 2015
1 Always “#LikeAGirl, Leo Burnett (Toronto)
2 John Lewis, “Monty’s Christmas”, adam&eveDDB (London)
3 ZDK Exit Deutschland, “Nazis Against Nazis – Germany’s Most Involuntary Charity Walk”, GGH Lowe (Hamburg) / Grabarz & Partner (Hamburg)

Most Awarded Agencies in the World in 2015
1 BBDO New York (New York)
2= adam&eveDDB (London)
2= AlmapBBDO (São Paulo)

Most Awarded Networks in the World in 2015
1 BBDO
2 Leo Burnett
3 DDB

Most Awarded Countries in the World 2015
1 USA
2 UK
3 Australia

Most Awarded Advertisers in the World in 2015
1 Volkswagen
2 Samsung
3 Nike

Most Awarded Production Companies in the World in 2015
1 Smuggler (London, Los Angeles, New York)
2 Stink / Stink Digital (London, São Paulo, Moscow)
3 Blink Productions (London)

Most Awarded Directors in the World in 2015
1 Dougal Wilson (UK)
2 Augusto Gimenez Zapiola (Argentina)
3= Jones+Tino (Brazil)
3= Ringan Ledwidge (UK)

The ranking tables and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com. Commentaries by guest editor Jeremy Craigen, Global CCO of Innocean Worldwide, and the 100 top commercials appearing on the Showreel of The Year will be available shortly. 

The Gunn Report Book and Showreel of the Year 2015 DVD will be available early-March and, in addition, will include the results of The Gunn Report for Media 2015. 

 

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