Byravee Iyer
Aug 15, 2014

BBDO grabs four golds at Appies

SINGAPORE - Last year’s biggest winner BBDO again emerged as the most awarded agency at the Asia-Pacific Marketing Congress (Appies) 2014, a two-day marketing and advertising festival in Singapore.

Winners at the Appies
Winners at the Appies

BBDO agencies picked up four golds in the Business Services, Non-food FMCG, and Consumer Durables categories. BBDO Singapore won two golds for the ‘Little Things Matter’, campaign for Aviva and the ‘Help your child shine’ campaign for HP in India. BBDO Guerrero picked up the top award for P&G’s ‘Women against Labels’ campaign and BBDO and Proximity China took home a gold for the ‘Gillette Scandal Shave’ ad.

McCann India bagged two golds in the Food and Beverage category for Coca Cola’s ‘Adding Fizz to the Family Mealtime’ and Nestle’s ‘Kick-starting India’s Morning’.

BBH India fared well in the Non Food FMCG category, notching the top awards for ‘Change with Pride’ and ‘Sharing Success’, both campaigns for homegrown company Marico.

DDB Singapore and Ogilvy & Mather Thailand also picked up an award each in the Business Services and Pro Bono categories.

Sridhar Ramaswamy, director of retail marketing at Lenovo and the chief judge for the event said the quality of this year’s work “was amazing”. “Appies is about effectiveness and the winning work really represents that.” This year’s work also saw a lot more collaboration between the client side and the agency, he added.

Agencies presented their shortisted work live at the event on 14 and 15 August, through a four-minute show reel, followed by a six-minute exposition on the work. 

Here is the complete list of winners.

GOLD WINNERS

 Food & Beverages 

ADDING FIZZ TO THE INDIAN FAMILY MEALTIME 

COCA COLA 

Business Services 

LITTLE THINGS MATTER 

AVIVA 

Non-Food FMCG 

WOMEN AGAINST LABELS 

PROCTER & GAMBLE PHILIPPINES 

Pro-Bono/ Government/ Cultural 

RECIPE 

HEALTH PROMOTION BOARD 

Food & Beverages 

“KICK-STARTING” INDIA’S MORNING 

NESCAFE CLASSIC 

Non-Food FMCG 

CHANGE WITH PRIDE 

MARICO LIMITED 

Non-Food FMCG 

SHARING SUCCESS 

MARICO LTD 

Consumer Durables 

HELP YOUR CHILD SHINE 

HP 

Non-Food FMCG 

GILLETTE SCANDAL SHAVE 

GILLETTE 

Business Services 

TRUEMOVE H : GIVING IS THE BEST COMMUNICATION 

TRUEMOVE H 

 

SILVER WINNERS

Pro-Bono/ Government/ Cultural 

THE COFFEE CONNECTOR 

ECONOMIC DEVELOPMENT BOARD 

Food & Beverages 

THE SMARTER WAY TO STAY FIT 

MARICO INDIA PVT.LTD. 

Pro-Bono/ Government/ Cultural 

MTV ROCK THE VOTE 

VIACOM 

Pro Bono/ Government/ Cultural 

DENGUE FIGHTERS 

NATIONAL ENVIRONMENT AGENCY 

Non-Food FMCG 

REXONA MOVE : SWEAT TO CHANGE LIVES 

UNILEVER MALAYSIA 

 

BEST PRESENTERS

  • Soo Kui Jien, Asia Pacific Breweries Singapore
  • Jaclyn Lee, BBDO Singapore
  • Jitender Dabas, McCann India
  • Eric Chua, DDB Singapore
  • Kandyce Ong, Parkway Singapore

 

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