BBC.com’s managing director Kym Niblock told Media that the site is “relatively comfortable” even though there is a global ad recession. “In just one year we have gone from three headline advertisers - Hublot, Airbus and BA to a tally of nearly 300. We are definitely the world’s biggest startup.”
Niblock added that the site receives double the traffic of CNN.com in Asia-Pacific. “We have an international audience of 26 million users, with 6 to 7.2 million coming from the US, our fastest growing market.” A huge rise in traffic has also been seen in India and China.
BBC.com plans to localise content in the United States in the near future followed by China and India.
BBC.com is the international, ad-funded version of bbc.co.uk, starting up in November 2007.
Niblock added that the site receives double the traffic of CNN.com in Asia-Pacific. “We have an international audience of 26 million users, with 6 to 7.2 million coming from the US, our fastest growing market.” A huge rise in traffic has also been seen in India and China.
BBC.com plans to localise content in the United States in the near future followed by China and India.
BBC.com is the international, ad-funded version of bbc.co.uk, starting up in November 2007.
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