Reporting to Jakarta-based Southeast Asia CEO Shubho Sarkar, Latiff joins from TBWAISC Malaysia where she was group account director, leading the work on Tourism Malaysia, Malaysian Palm Oil Council, Sarawak Tourism Board and the DIGI telco businesses, as well as new business pitches for ING, Proton and Bank Negara.
During her time with TBWA, the Tourism Malaysia campaign won multiple Golds including at the Asian Marketing Effectiveness Awards, Pacific Asia Travel Association...
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