Banking and finance industry social trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in banking and finance industry during March.

Facebook

Brands from the Banking and Finance industry tend to post more content on Wednesdays, but engaged the best on Sundays.

Top-performing Facebook content:

1. Reliance Capital
Engagement Score – 1,000

2. Visa Taiwan
Engagement Score – 1,000

3. CekAja.com Indonesia
Engagement Score – 1,000

4. HSBC Singapore
Engagement Score – 1,000

 

Twitter

The average Banking & Finance Twitter Account from Asia added 868 followers in the time period analyzed.

Top-performing Twitter content:

1. Indiabulls Home Loans
Engagement Score – 1,000

This Women's Day, IBHFL thanks these empowered women for leading the way & setting the right example. #BeingAWoman #HappyWomensDay pic.twitter.com/ve707Fvh3q

— Indiabulls HomeLoans (@ibhomeloans) 7 March 2017

2. ICIC Direct
Engagement Score – 1,000

What’s the dream you’ve aspired for? Tweet us your reply & take a pledge for family’s brighter future! https://t.co/PiqPmFrRny

— ICICIdirect (@ICICI_Direct) 6 March 2017

3. SBI Card India
Engagement Score – 990

#ContestAlert: Tell us how can a SBI Card create #AWorldOfGoodness and get a chance to win #Amazon vouchers worth Rs. 1000 #MakeLifeSimple pic.twitter.com/FDv6MfiZ5d

— SBI Card (@SBICard_Connect) 12 March 2017

 

Instagram

Among the media posted by brands in banking and finance in Asia, the Engagement Score of photo posts (328) was better than that of video posts (189).

Top-performing Instagram content:

8. IDFC Bank India
Engagement Score – 962

 

A bank branch that doesn’t really look like a branch! Isn’t this a refreshing sight? #BankInteriors #CoolWorkPlaces

A post shared by IDFC Bank (@idfc_bank) on Mar 3, 2017 at 8:12am PST

9. Bank BRI Indonesia
Engagement Score – 921

 

Mari ikuti quiz #PollingBRI karena ada hadiah pulsa total 75rb setiap minggunya untuk 3 pemenang yang masing-masing mendapatkan pulsa 25rb. Pastikan Anda sudah follow akun Instagram @bankbri_id, like gambar quiz #PollingBRI dan tulis jawaban Anda di kolom komentar. Pemenang akan dipilih secara acak dan akan diumumkan pada hari Kamis. . . Selamat kepada @adetriskanto @ysuf_al_kautsar @iisbonbon kalian pemenang quiz #PollingBRI. Mohon untuk infokan data diri via DM. . . Simak dan ikuti terus quiz #PollingBRI minggu depan.

A post shared by BANK BRI (@bankbri_id) on Mar 5, 2017 at 10:46pm PST

10. RHB Invest Indonesia
Engagement Score – 908

 

"Start where you are. Use what you have. Do what you can.", Arthur Ashe. #RHBQuotes #Quotes #Motivation #Investasi #InvestasiOnline #Saham #SahamOnline #OnlineTrading #Motivasi #Indonesia #Investment #StockMarket #PasarModal #Securities #BursaEfekIndonesia #BEI #Sekuritas #Broker #PialangSaham #RHBInvestID

A post shared by RHB Securities Indonesia (@rhbinvestid) on Mar 1, 2017 at 6:41pm PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.