Ranjani Raghupathi
Mar 14, 2017

Banking and finance industry social trends and top content

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.


Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in banking and finance industry during March.


Brands from the Banking and Finance industry tend to post more content on Wednesdays, but engaged the best on Sundays.

Top-performing Facebook content:

1. Reliance Capital
Engagement Score – 1,000

2. Visa Taiwan
Engagement Score – 1,000

3. CekAja.com Indonesia
Engagement Score – 1,000

4. HSBC Singapore
Engagement Score – 1,000



The average Banking & Finance Twitter Account from Asia added 868 followers in the time period analyzed.

Top-performing Twitter content:

1. Indiabulls Home Loans
Engagement Score – 1,000

2. ICIC Direct
Engagement Score – 1,000

3. SBI Card India
Engagement Score – 990



Among the media posted by brands in banking and finance in Asia, the Engagement Score of photo posts (328) was better than that of video posts (189).

Top-performing Instagram content:

8. IDFC Bank India
Engagement Score – 962

9. Bank BRI Indonesia
Engagement Score – 921

10. RHB Invest Indonesia
Engagement Score – 908


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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