Ad Nut
May 20, 2015

Balloon-like animals promote gluten-free bread

From the UK: 'Animals', for Genius Gluten Free by Adam & Eve/DDB

Balloon-like animals promote gluten-free bread

Despite the appaling lack of squirrel, Ad Nut likes these three videos where various critters suffer from the supposed effects of gluten*. 

As Campaign UK reports, this is Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment. The ads, directed by Kyra Buschor and Constantin Paeplow, will run on on-demand TV, YouTube and Facebook.

(*Ad Nut believes the whole gluten thing is a bit overblown. According to research, only around 5 per cent of the population seems to have sensitivity to it. But it's a good selling point at the moment, so never mind.)


Related Articles

Just Published

6 minutes ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

9 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

9 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

10 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.