Ad Nut
May 20, 2015

Balloon-like animals promote gluten-free bread

From the UK: 'Animals', for Genius Gluten Free by Adam & Eve/DDB

Balloon-like animals promote gluten-free bread

Despite the appaling lack of squirrel, Ad Nut likes these three videos where various critters suffer from the supposed effects of gluten*. 

As Campaign UK reports, this is Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment. The ads, directed by Kyra Buschor and Constantin Paeplow, will run on on-demand TV, YouTube and Facebook.

(*Ad Nut believes the whole gluten thing is a bit overblown. According to research, only around 5 per cent of the population seems to have sensitivity to it. But it's a good selling point at the moment, so never mind.)

 

Related Articles

Just Published

2 hours ago

WPP chiefs buy more shares despite Covid second-wave...

Stock price underwent a temporary bounce as investors considered the move a vote of confidence.

3 hours ago

WATCH: Hennessy celebrates 150 years with a daytime ...

Gunpowder and fireworks artist Cai Guo-Qiang staged the global event in celebration of Hennessy XO's 150th anniversary.

4 hours ago

Byron Sharp on why the best response to Covid-19 ...

He said that it is 'embarrassing arrogance' that marketers would think people were interested in what they had to say about the virus.

19 hours ago

See the full winners results from the APAC Effies

BMF Sydney and ALDI Australia take the Grand Effie for their entry, Loyalty Pointless Points, while Ogilvy was crowned Agency Network of the Year.