Despite the appaling lack of squirrel, Ad Nut likes these three videos where various critters suffer from the supposed effects of gluten*.
As Campaign UK reports, this is Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment. The ads, directed by Kyra Buschor and Constantin Paeplow, will run on on-demand TV, YouTube and Facebook.
(*Ad Nut believes the whole gluten thing is a bit overblown. According to research, only around 5 per cent of the population seems to have sensitivity to it. But it's a good selling point at the moment, so never mind.)