Ad Nut
May 20, 2015

Balloon-like animals promote gluten-free bread

From the UK: 'Animals', for Genius Gluten Free by Adam & Eve/DDB

Balloon-like animals promote gluten-free bread

Despite the appaling lack of squirrel, Ad Nut likes these three videos where various critters suffer from the supposed effects of gluten*. 

As Campaign UK reports, this is Genius Gluten Free's biggest-ever campaign in terms of above-the-line investment. The ads, directed by Kyra Buschor and Constantin Paeplow, will run on on-demand TV, YouTube and Facebook.

(*Ad Nut believes the whole gluten thing is a bit overblown. According to research, only around 5 per cent of the population seems to have sensitivity to it. But it's a good selling point at the moment, so never mind.)


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