In just under a month, some of the world's leading creative stars will gather in Bali to judge more than 3,200 pieces of work from 15 markets for the Asian Advertising Awards 2006.
The region's oldest and most prestigious show, now its 20th year, will feature a number of firsts this year. The judging, for the first time, will take place on-site just prior to a creative conference, Create 06, from April 26 to 28. In another first, the finalists' work will be on display immediately after the judging, and a first-of-its-kind forum -- to be held after the awards presentation dinner at Bali's Ku De Ta -- will allow participants to gain unique insights on the winning work and what makes great creative.
As befits a year when the show marks its 20th anniversary, the 2006 competition is not only the biggest ever, but also tipped to be the most intense in the show's history, as judging is expected to be tough but firm in keeping with the show's tradition.
The record number of entries should make victory that much sweeter for the winners, whose results will be counted towards the Gunn Report. Indeed, past winners of the Spikes have often gone on to success at global award shows. JWT's global creative chief, Craig Davis, who will helm the judging panel, says: "(Going into the judging), I'm going to be open and curious. I'm looking for an idea that surprises, entertains and connects."
The two-day creative conference, Create, will showcase individuals from whom creatives draw inspiration. Speakers include futurologist and co-author of The Technology Timeline, BT's Ian Neild, leading architect Paul Andreu, whose recent projects include the National Grand Theatre of China in Beijing, and award-winning photographer Simon Thorpe. For details, visit www.create-reaction.com.
Craig Davis Chairman, Asian Advertising Awards Chief creative officer, JWT Worldwide In taking on the chairman role at Media's Asian Advertising Awards 2006, Davis will lead a panel of some of the world's brightest creative stars as they review a record number of entries from across Asia-Pacific.
Davis has a sterling reputation as a talented creative facilitator. Having judged at all the international shows except Cannes -- this year will be his first time serving as a judge at Cannes as a member of the Titanium jury -- Davis will bring a strong global and regional perspective to the two-day judging session in Bali. Davis took up the chief creative officer role at JWT's global network in January 2005 after joining the agency in March 2004 as chief creative officer for JWT EMEA. Prior to that he was at Saatchi & Saatchi where as its regional ECD for Asia/Africa, a position he held for four years. Between 1999 and 2000, he was executive creative director of Saatchis in Singapore.
During his time in Asia, Davis was instrumental in driving Saatchis to the number one creative network in the region, and was named Advertising Person of the Year by Campaign Brief Asia in 2004. His work as a creative director and writer has been repeatedly recognised at Cannes, D&AD, the One Show, Clio and the Gunn Report. "People who are passionate about what they do inspire me," says Davis. "Thailand and Singapore are always strong performers, but I expect that China and India will also do well. I have no particular favourites. You never know who is going to shine."
KS Chakravarthy National CD, Rediffusion DYR, India KS Chakravarthy (Chax) started work as an engineer before moving to advertising. After stints with JWT and Lintas, he joined Leo Burnett in 1994 and, as the agency's first national CD, led the agency to considerable creative glory. In 2001, he started an ad film production company, and directed many iconic TVCs before joining DYR last year.
Eugene Cheong Regional head of copy, Ogilvy & Mather Asia-Pacific Cheong -- the first Asian to win a Gold Pencil 20 years ago and the first to have his work accepted by the D&AD over a decade and a half ago -- has four gold Lions to his name and has judged atThe One Show and D&AD. Prior to joining Ogilvy, he was a carpenter and a poet.
Minoru Fujii ECD, Hakuhodo Selected as a member of the film jury at Cannes in 2001, Fujii is inspired by "a new age and a new self and thinking about how the world and I might be in a few years from now". The ECD on Nissan took up his current post in 2005. Fujii says his frame of mind going into the judging will be "cool, calm and collected, and full of curiosity".
Sean Patrick Ganann, CD, digital -- Saatchi & Saatchi Sydney Ganann is a passionate creative with a decade's experience in the online space. His Virgin Mobile 'Jason Donovan' interactive work was recently recognised as Campaign of the Year in Australia. Ganann has judged at Cannes and The One Show. The former NetX creative, who is inspired by the "erratic energy of cities" hopes to be amazed in Bali.
Steve Henry Founding partner, chairman and ECD, HHCL United Born in Hong Kong, Henry counts a Gold Pencil at D&AD and Grand Prix at Cannes, as some of the major wins during his career. Henry set up HHCL in 1987, with the company named UK Agency of the Decade by Campaign in 2000. He will be looking to award work that "breaks the right rules".
Akira Kagami ECD, Dentsu Akira Kagami clearly has a different perspective to other creatives in Japan. Nicknamed the 'the big guy from Dentsu', Kagami joined Dentsu in 1971, and has since picked up prizes at Cannes and Clio, and has judged at all the major international award shows. The author and translator of science-fiction books is also a regular presenter at the Cannes 'Asian Diversity' seminar.
Carol Lam ECD, McCann Erickson Hong Kong Kam Fan winner Lam has spent the last 10 years in Hong Kong with Leo Burnett, JWT, and Ogilvy & Mather. Her work has been recognised at major awards shows, including Cannes, Spikes, Clio and AdFest. At the judging session in Bali, the copy-based creative, who currently works on the Cathay Pacific brand, will be on the hunt for work "that blows me away, the real stuff".
Todd McCracken Regional CD -- Asia-Pacific Grey Global Group One of New Zealand's most highly-awarded creatives, with more than 220 international and national awards to his credit, McCracken has raised Grey's creative game in the region and has pushed the agency into the spotlight by winning more than 100 awards, including the coveted Grand Prix at Cannes.NL Magazines, the New Zealand Herald), packaged goods/FMCG (Griffins, GSK, Effem Foods), and retail (Target, Mitre 10).
Melvin Mangada ECD and managing partner TBWA\ Santiago Mangada Puno Philippines Mangada is the first-ever Hall of Fame member of the Creative Guild of the Philippines. His work has won hundreds of local awards and has been recognised in the One Show, Cannes, NY Festivals, LIAA, Media's Spikes and the Asia Adfest.
John Merrifield Chief creative officer, regional CD, TBWA\Asia-Pacific Merrifield earned worldwide acclaim for this 'Vertical football' billboard for adidas. He was named Media's Creative of the Year in 2004, and the same year led the TBWA network to the top of the Creative Rankings. Merrifield has been awarded multiple Lions at Cannes and The One Show gold Pencils. and Clios.
Norman Tan Regional ECD, Bates Asia Winner of more than 300 awards, Tan began his advertising career in 1982. He has worked at Grey, Leo Burnett and JWT. "(Judging at the Spikes) is going to be a great opportunity -- to be the first to view great ads from Asia," says Tan, adding that he be looking for the "pure idea" in winning campaigns.
Thirasak Tanapatanakul Executive creative director Creative Juice\G1, Bangkok Since joining Creative Juice\G1 in 2004, Media's Creative of the Year, Thirasak has bolstered the agency's profile with major wins and raised its ranking to the seventh most-awarded agency in the world (Shots Grand Prix 2005). His Yellow Pages work, meanwhile, took home two Spikes last year.
Jureeporn Thaidumrong Founder/ECD, JEH United Bangkok With more 18 years' experience, Jureeporn is one of Asia's creative luminaries with an impressive track record at Leo Burnett, DY&R, Results Advertising and Saatchi & Saatchi Bangkok. She was awarded a gold at Cannes last year and took home the Best Film Lotus at this year's AdFest for Smooth E Baby Face Foam.
Kim Thorp Director, Assignment Group Thorp is one of four directors at Assignment in New Zealand, set up as a new agency model -- one with no full-time staff, no media connections, no mark-ups. He was in radio before moving to TV and was at Saatchis for 12 years as ECD and New Zealand chairman. "(I'm inspired by) trying to beat the last idea with the next idea".
The region's oldest and most prestigious show, now its 20th year, will feature a number of firsts this year. The judging, for the first time, will take place on-site just prior to a creative conference, Create 06, from April 26 to 28. In another first, the finalists' work will be on display immediately after the judging, and a first-of-its-kind forum -- to be held after the awards presentation dinner at Bali's Ku De Ta -- will allow participants to gain unique insights on the winning work and what makes great creative.
As befits a year when the show marks its 20th anniversary, the 2006 competition is not only the biggest ever, but also tipped to be the most intense in the show's history, as judging is expected to be tough but firm in keeping with the show's tradition.
The record number of entries should make victory that much sweeter for the winners, whose results will be counted towards the Gunn Report. Indeed, past winners of the Spikes have often gone on to success at global award shows. JWT's global creative chief, Craig Davis, who will helm the judging panel, says: "(Going into the judging), I'm going to be open and curious. I'm looking for an idea that surprises, entertains and connects."
The two-day creative conference, Create, will showcase individuals from whom creatives draw inspiration. Speakers include futurologist and co-author of The Technology Timeline, BT's Ian Neild, leading architect Paul Andreu, whose recent projects include the National Grand Theatre of China in Beijing, and award-winning photographer Simon Thorpe. For details, visit www.create-reaction.com.
Craig Davis Chairman, Asian Advertising Awards Chief creative officer, JWT Worldwide In taking on the chairman role at Media's Asian Advertising Awards 2006, Davis will lead a panel of some of the world's brightest creative stars as they review a record number of entries from across Asia-Pacific.
Davis has a sterling reputation as a talented creative facilitator. Having judged at all the international shows except Cannes -- this year will be his first time serving as a judge at Cannes as a member of the Titanium jury -- Davis will bring a strong global and regional perspective to the two-day judging session in Bali. Davis took up the chief creative officer role at JWT's global network in January 2005 after joining the agency in March 2004 as chief creative officer for JWT EMEA. Prior to that he was at Saatchi & Saatchi where as its regional ECD for Asia/Africa, a position he held for four years. Between 1999 and 2000, he was executive creative director of Saatchis in Singapore.
During his time in Asia, Davis was instrumental in driving Saatchis to the number one creative network in the region, and was named Advertising Person of the Year by Campaign Brief Asia in 2004. His work as a creative director and writer has been repeatedly recognised at Cannes, D&AD, the One Show, Clio and the Gunn Report. "People who are passionate about what they do inspire me," says Davis. "Thailand and Singapore are always strong performers, but I expect that China and India will also do well. I have no particular favourites. You never know who is going to shine."
KS Chakravarthy National CD, Rediffusion DYR, India KS Chakravarthy (Chax) started work as an engineer before moving to advertising. After stints with JWT and Lintas, he joined Leo Burnett in 1994 and, as the agency's first national CD, led the agency to considerable creative glory. In 2001, he started an ad film production company, and directed many iconic TVCs before joining DYR last year.
Eugene Cheong Regional head of copy, Ogilvy & Mather Asia-Pacific Cheong -- the first Asian to win a Gold Pencil 20 years ago and the first to have his work accepted by the D&AD over a decade and a half ago -- has four gold Lions to his name and has judged atThe One Show and D&AD. Prior to joining Ogilvy, he was a carpenter and a poet.
Minoru Fujii ECD, Hakuhodo Selected as a member of the film jury at Cannes in 2001, Fujii is inspired by "a new age and a new self and thinking about how the world and I might be in a few years from now". The ECD on Nissan took up his current post in 2005. Fujii says his frame of mind going into the judging will be "cool, calm and collected, and full of curiosity".
Sean Patrick Ganann, CD, digital -- Saatchi & Saatchi Sydney Ganann is a passionate creative with a decade's experience in the online space. His Virgin Mobile 'Jason Donovan' interactive work was recently recognised as Campaign of the Year in Australia. Ganann has judged at Cannes and The One Show. The former NetX creative, who is inspired by the "erratic energy of cities" hopes to be amazed in Bali.
Steve Henry Founding partner, chairman and ECD, HHCL United Born in Hong Kong, Henry counts a Gold Pencil at D&AD and Grand Prix at Cannes, as some of the major wins during his career. Henry set up HHCL in 1987, with the company named UK Agency of the Decade by Campaign in 2000. He will be looking to award work that "breaks the right rules".
Akira Kagami ECD, Dentsu Akira Kagami clearly has a different perspective to other creatives in Japan. Nicknamed the 'the big guy from Dentsu', Kagami joined Dentsu in 1971, and has since picked up prizes at Cannes and Clio, and has judged at all the major international award shows. The author and translator of science-fiction books is also a regular presenter at the Cannes 'Asian Diversity' seminar.
Carol Lam ECD, McCann Erickson Hong Kong Kam Fan winner Lam has spent the last 10 years in Hong Kong with Leo Burnett, JWT, and Ogilvy & Mather. Her work has been recognised at major awards shows, including Cannes, Spikes, Clio and AdFest. At the judging session in Bali, the copy-based creative, who currently works on the Cathay Pacific brand, will be on the hunt for work "that blows me away, the real stuff".
Todd McCracken Regional CD -- Asia-Pacific Grey Global Group One of New Zealand's most highly-awarded creatives, with more than 220 international and national awards to his credit, McCracken has raised Grey's creative game in the region and has pushed the agency into the spotlight by winning more than 100 awards, including the coveted Grand Prix at Cannes.NL Magazines, the New Zealand Herald), packaged goods/FMCG (Griffins, GSK, Effem Foods), and retail (Target, Mitre 10).
Melvin Mangada ECD and managing partner TBWA\ Santiago Mangada Puno Philippines Mangada is the first-ever Hall of Fame member of the Creative Guild of the Philippines. His work has won hundreds of local awards and has been recognised in the One Show, Cannes, NY Festivals, LIAA, Media's Spikes and the Asia Adfest.
John Merrifield Chief creative officer, regional CD, TBWA\Asia-Pacific Merrifield earned worldwide acclaim for this 'Vertical football' billboard for adidas. He was named Media's Creative of the Year in 2004, and the same year led the TBWA network to the top of the Creative Rankings. Merrifield has been awarded multiple Lions at Cannes and The One Show gold Pencils. and Clios.
Norman Tan Regional ECD, Bates Asia Winner of more than 300 awards, Tan began his advertising career in 1982. He has worked at Grey, Leo Burnett and JWT. "(Judging at the Spikes) is going to be a great opportunity -- to be the first to view great ads from Asia," says Tan, adding that he be looking for the "pure idea" in winning campaigns.
Thirasak Tanapatanakul Executive creative director Creative Juice\G1, Bangkok Since joining Creative Juice\G1 in 2004, Media's Creative of the Year, Thirasak has bolstered the agency's profile with major wins and raised its ranking to the seventh most-awarded agency in the world (Shots Grand Prix 2005). His Yellow Pages work, meanwhile, took home two Spikes last year.
Jureeporn Thaidumrong Founder/ECD, JEH United Bangkok With more 18 years' experience, Jureeporn is one of Asia's creative luminaries with an impressive track record at Leo Burnett, DY&R, Results Advertising and Saatchi & Saatchi Bangkok. She was awarded a gold at Cannes last year and took home the Best Film Lotus at this year's AdFest for Smooth E Baby Face Foam.
Kim Thorp Director, Assignment Group Thorp is one of four directors at Assignment in New Zealand, set up as a new agency model -- one with no full-time staff, no media connections, no mark-ups. He was in radio before moving to TV and was at Saatchis for 12 years as ECD and New Zealand chairman. "(I'm inspired by) trying to beat the last idea with the next idea".
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