The incumbent agency is Publicis India and the account transition from Publicis India to BBDO will happen over the next six weeks.
Aviva India has announced the launch its new campaign for child plans - ‘Education is insurance’, conceptualised by BBDO India.
Commenting on this, Vishal Gupta, director marketing, Aviva India, said: “BBDO is currently handing key markets across the Aviva world. Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘Individual recognition’. At Aviva India, we recognise that ‘Education is insurance’ and... we help parents remove financial constraints in providing the best education for their children.”
Josy Paul, chairman and chief creative officer, BBDO India, said: “It all started when we were having our first conversation with Aviva India. That’s when the idea hit us. Education is insurance - that’s so true isn’t it? It’s one of those eureka moments that life throws at you. The team at Aviva India grabbed it.”
Meanwhile, Aviva has announced it will not be renewing its sponsorship of the Aviva Open Singapore, but it will continue its support for the Aviva Ironman 70.3 Singapore for another three years until 2012. The decision comes amid a concerted attempt to boost the Aviva brand in Asia.