Jul 30, 2004

Averine calls for women to 'make love to your skin'

Averine Paris Skincare Cosmetics has unveiled a new and bigger brand campaign, provocatively themed, 'Make love to your skin', to target female professionals in the 21 to 45-year-old segment who buy on nutritional value.

New agency Grip designed six print executions, each showing an Averine product from lipstick or foundation and a message that urges the target market to pamper the skin with intelligent ingredients. Rosalind Lim, general manager of Ina Gail, the distributor of Averine in Singapore, said Averine speaks of intelligent ingredients and advance formulations that appeal to today's modern women who make decisions based on results and performance of products, rather than fancy packaging. The ads will appear in...

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