New agency Grip designed six print executions, each showing an Averine product from lipstick or foundation and a message that urges the target market to pamper the skin with intelligent ingredients. Rosalind Lim, general manager of Ina Gail, the distributor of Averine in Singapore, said Averine speaks of intelligent ingredients and advance formulations that appeal to today's modern women who make decisions based on results and performance of products, rather than fancy packaging. The ads will appear in...
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