Automotive social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the automotive industry in the period of 1 through 15 December.

Facebook

Automotive brands tend to post more content on Wednesday and that's also when they get the best engagement.

Top-performing Facebook content:

1. Tiago from Tata Motors
Engagement Score – 1,000

2. BMW Philippines
Engagement Score – 1,000

3. Datsun India
Engagement Score – 1,000

4. Hyundai Thailand
Engagement Score – 1,000

 

Twitter

With 499 Tweets published in the time period, Mercedes-Benz India posted the maximum content, followed by Yamaha Indonesia, which tweeted over 250 times.

Top-performing Twitter content:

1. Jaguar India
Engagement Score – 1,000

The Art of Performance Tour is underway in Hyderabad. Stay Tuned for all the updates. #JaguarPerformance #Jaguar pic.twitter.com/CeMUV6kBM1

— Jaguar India (@JaguarIndia) 10 December 2016

2. Maruti Suzuki Ciaz
Engagement Score – 1,000

Gear up to #ConserveWithCiaz. RT to unlock details. pic.twitter.com/3YGi35Wfex

— Maruti Suzuki Ciaz (@MarutiCiaz) 13 December 2016

3. Nissan India
Engagement Score – 1,000

The Godzilla has arrived. The Roar begins!! #OMGTR pic.twitter.com/zfTszS0jTu

— Nissan India (@Nissan_India) 3 December 2016

 

Instagram

Though most brands in the auto industry posted images without filters, images with the Gingham filter seemed to get the most engagement.

Top-performing Instagram content:

1. KTM India
Engagement Score – 945

 

Tag your gang #KTMSquadGoals #ReadyToRace #KTM PC: ktm_dukes

A photo posted by KTM - Ready To Race India (@ktm_india) on Dec 3, 2016 at 6:02am PST

2. Renault India
Engagement Score – 900

 

Here’s your chance to be a part of the most happening New Year party. Tell us how passionate you are about @SunburnFestival using hashtag #RenaultDrivesYouToSunburn. 10 lucky winners stand a chance to win 2 passes each and 2 winners to get 2 VIP passes each for #Sunburn10, Pune. The link for the TnC of the #RenaultDrivesYouToSunburn contest can be found in the bio.

A photo posted by Renault India (@renaultindia) on Dec 8, 2016 at 10:33pm PST

3. Royal Enfield
Engagement Score – 826

 

Australian builders, Mid Life Cycles, took cues from Royal Enfield's 1930s Isle of Man racers to create the heavily stylized 'Brass Rajah', on a #Classic350. Read more about it, here: https://goo.gl/rRKluh #RoyalEnfield #Custom @pipeburn

A photo posted by Royal Enfield (@royalenfield) on Dec 4, 2016 at 7:59am PST

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.