Ranjani Raghupathi
Dec 29, 2016

Automotive social-media trends and top content

Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.

Automotive social-media trends and top content

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the automotive industry in the period of 1 through 15 December.


Automotive brands tend to post more content on Wednesday and that's also when they get the best engagement.


Top-performing Facebook content:

1. Tiago from Tata Motors
Engagement Score – 1,000

2. BMW Philippines
Engagement Score – 1,000

3. Datsun India
Engagement Score – 1,000

4. Hyundai Thailand
Engagement Score – 1,000



With 499 Tweets published in the time period, Mercedes-Benz India posted the maximum content, followed by Yamaha Indonesia, which tweeted over 250 times.

Top-performing Twitter content:

1. Jaguar India
Engagement Score – 1,000

2. Maruti Suzuki Ciaz
Engagement Score – 1,000

3. Nissan India
Engagement Score – 1,000



Though most brands in the auto industry posted images without filters, images with the Gingham filter seemed to get the most engagement.


Top-performing Instagram content:

1. KTM India
Engagement Score – 945


Tag your gang #KTMSquadGoals #ReadyToRace #KTM PC: ktm_dukes

A photo posted by KTM - Ready To Race India (@ktm_india) on

2. Renault India
Engagement Score – 900

3. Royal Enfield
Engagement Score – 826


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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