Staff Writer
Apr 11, 2018

Authenticity still important amidst tech advancement: Sabre

At a time when trust in governments and corporations is at an all-time low, authenticity allows users and attendees to experience simplicity and certainty.

Sabre, a global tech provider to the travel industry, recently released its 2018 Emerging Technology Report in which it highlighted industry trends to stay in the marketplace.

Despite automation and blockchain taking precedence, the report also underlined the importance of authenticity. In an increasingly digital world, businesses are not losing sight and value of trust and human interaction.

Authenticity may be a buzzword being thrown about at the moment, but the report...

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