Arvind Hickman
Aug 21, 2018

Australia bans use of influencers in government campaigns after 'offensive' posts

Public pressure built up after creators fronting government-funded campaigns were found to have also promoted alcohol brands and diet pills, and made rape jokes and homophobic remarks.

Alen Catak (right): The YouTuber otherwise known as Champ promoted the Air Force

The Australian government has banned the use of influencers from all federal government campaigns after a series of embarrassing exposés involving taxpayer-funded social media stars.

The government was forced to review influencer marketing after talent fronting government campaigns were found to also promote alcohol brands and diet pills, and had made rape jokes and homophobic remarks, on social media.

The government has recently reviewed the use of social media influencers and determined...

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