Ad Nut's Campaign UK colleague James Swift recently named this one the "Turkey of the Week", with these words:
Don’t get me wrong, this ad looks impressive and Paul WS Anderson is clearly a very competent director. I just don’t think it will sell many cars, or do anything for the Audi brand. There’s just no idea here.
Ad Nut can't agree or disagree, because the video put Ad Nut in mind of a nice nap.