Byravee Iyer
Aug 16, 2016

Asian markets lead Twitter’s video-ad strategy

Voracious video appetites in the region raise the platform's optimism about its ad offerings.

Kingfisher made use of video formats surrounding IPL cricket

ASIA-PACIFIC - After grappling with slowing advertising sales and stagnating audience growth, Twitter is now pushing its video ad formats, and has found early success in Asia.

“We’re seeing video become the preferred way in terms of what people are sharing,” said Matthew Derella, Twitter's global VP for client partnerships and brand strategy. “From a marketing standpoint it’s an obvious way to connect premium content and target that to very precise interest, and the...

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