Staff Reporters
Nov 22, 2017

Asia-Pacific YouTube Ads Leaderboard: October 2017

Lexus, Nintendo and 7-Eleven appear on the list, along with two clips from Snickers Korea.

Asia-Pacific YouTube Ads Leaderboard: October 2017

The YouTube APAC Ads Leaderboard is a monthly list curated by Google.

Comments from Google:

This month sees an eclectic mix, from slow burning, emotional stories like Lexus’s epic 16-minute-long ad (No. 1), to bite-sized humorous ads from Snickers (5 and 7), to a trio of gaming related ads (Pokemon at 2, Nintendo at 3 and Clash Royale at 9). All of which goes to show that there is not a single way, but many ways, for brands that have stories to tell to inspire an audience with online video.

1. LEXUS Taiwan (TW), LEXUS|微電影《影藏》李李仁 深情鉅獻 暖心上映:

2. Pokémon, (JP), 【公式】 もはやここはキミの知っているアローラではない。『ポケモン ウルトラサン・ウルトラムーン』PV:

3. Nintendo (JP), スーパーマリオ オデッセイ ミュージカル Jump Up, Super Star!:

4. Channel7eleven (TW), 7-ELEVEN【轉角的美味廚房】料理即、簡、豐 – 慶生篇:

5. snickersenergy (KR), 출출한 오후 4시, 재우는 진지보스?│스니커즈 헝거바(SNICKERS Hunger Bar):

6. Fit’s (JP), 2年F組 Fit's(フィッツ)組 #対決美食フィッツ 篇「LOVE&JOY」 ミュージックビデオ:

7. snickersenergy (KR), 출출한 오후 4시, 재우는 감성졸부?│스니커즈 헝거바(SNICKERS Hunger Bar):

8. Nykaa (IN), Karvasach of Karvachauth | Mallika Dua:

9. Clash Royale Korea, Supercell (KR), 터치 다운 모드 출시!:

10. T STAR (TW), 【台灣之星】我的 3/4 黑點人生_網路長版:

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

Related Articles

Just Published

5 hours ago

Why your ad next to trendy pimple-popping, mukbang, ...

A new report from Channel Factory and Magna shows that while consumers are entertained by misguided ads, advertisers will not be amused by the results of content-ad misalignment.

5 hours ago

GrabFood versus GoFood: The rivalry only escalates ...

Deep discounts and promotions are keeping competition delivered hot and fresh via apps touting ever-more convenience and integrations.

6 hours ago

Expectant humans and animals get a say in Hyundai film

The carmaker uses maternal humans and wildlife to communicate a message about its commitment to mother earth.

8 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.