Staff Reporters
Jun 13, 2017

Asia-Pacific YouTube Ads Leaderboard: May 2017

The latest list features a campy 15-minute epic from Samsung Vietnam, an inspiring astronaut story from LG India, and a woman trying to choose between two flavours of heartthrob for Baskin-Robbins Korea.

Baskin-Robbins Korea
Baskin-Robbins Korea

Campaign Asia-Pacific presents the Asia-Pacific YouTube Ads Leaderboard, a monthly list curated by Google.

Comments from Google:

This month’s Leaderboard shows that telling great stories rather than pushing products pays off on YouTube. The brands on the list tackle this challenge with different styles and lengths: from celebrating cultural moments such as LG India’s tribute to Mother’s Day, to reimagining a classic love story in Samsung Vietnam’s short film for Galaxy A 2017 to creating an innovative rap to fuel Flipkart India’s Big 10 Sale competition.

1. LG India (IN), LG Astronaut Brand TVC Ad Film - 20 Years Anniversary & Mother's Day Story Video - Life Is Good 2017

2. Samsung Vietnam (VN), Galaxy A 2017 | Phim ngắn "Còn nơi đó chờ em" (Official)

3. Clash of Clans [클래시 오브 클랜] (KR) 새 사람이 될거야

4. Yoshinoya Official (JP), いろいろおかしい 佐藤二朗が実況する菅田将暉の家牛全力テイクアウト

5. Flipkart IN (IN), Spot the offers in the #FlipkartBig10SneakPeek. Win an iPad & vouchers

6. PlayStation JP (JP), “特別映像「PlayStation®4 ドラゴンクエスト ロト エディション」“秘められしロト第四の伝承”篇” 

7. Amazon India (IN), Chonkpur Cheetahs – Dhyani’s Birthday gift

8. Eversense Thailand (TH), พรหมลิขิต หรือ RiAeDo

9. Baskin Robbins (KR), 배스킨라빈스, 디저트는 8콘! 더블주니어, 더블레귤러 (30", 유승호, 차은우)

10. Foremost Family (TH), โฟร์โมสต์ โอเมก้า แอนิเมชัน 360 องศา ตอนที่ 2 “ตามติดขาซิ่งใต้ทะเล“ Ι Foremost Omega

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

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