Asia-Pacific YouTube Ads Leaderboard: March 2019

The Asia-Pacific YouTube Ads Leaderboard, provided by Google, shows the top ad in each of 12 APAC markets.

How does a wild-west bar relate to a mobile shooting game, or ballerinas to a car? Leaderboard winners this month like Brawl Stars Korea and Kia Motors India have cleverly added this element of surprise. Using seemingly out-of-place characters, items and even time-period contexts is one way to pique an audience’s interest from the start. When the connection to the actual product is eventually drawn, these ads elicit a delightful ‘aha’ moment that helps these brands to stand-out.

AUSTRALIA - NEW ZEALAND
Apple Australia. Depth Control — The Backdrop — Apple

HONG KONG
IKEAHongKong. 好好收納　一起幸福 Make room for happiness｜IKEA Hong Kong

INDIA
Kia Motors India. Kia Motors India | Magical Inspirations | Stunning Designs

INDONESIA
Vivo Indonesia. Vivo V15 - 32MP Pop-Up Camera

JAPAN
Panasonic Japan（パナソニック公式）. 東京2020オリンピック・パラリンピック 観戦チケットキャンペーン【パナソニック公式】

KOREA
브롤스타즈. 아 안돼! 3탄 #솔플보다트리플 풀버전 [이병헌 X 브롤스타즈]

MALAYSIA
Lazada Malaysia. LAZADA 7th Birthday Sale 27 March | Our Birthday, Your Party!

PHILIPPINES
Vivo Philippines. Vivo V15 Pro

SINGAPORE
Singtel. Get more out of iPhone with Singtel!

TAIWAN
Channel7eleven. CITY CAFE城市櫻花季[七分鐘篇]

THAILAND
OsotspaCorporate. ผีกัดอยากกัดตอบ ตำนานหนังขายยา กลับมา! ยุค 4.0

VIETNAM
Sendo. SENDO | MUA SALE 1K Ở ĐÂU ĐẤY ANH? SENDO x HƯƠNG GIANG & KHÁNH NGÔ