Staff Reporters
Apr 10, 2017

Asia-Pacific YouTube Ads Leaderboard: March 2017

Musical numbers from Koncept, Indiabulls Home Loans and AU lead a list that also includes AirAsia, Kirin, Maybelline and Xiaomi.


Campaign Asia-Pacific presents the YouTube APAC Ads Leaderboard, a monthly list curated by Google.

Commentary from Gooogle:

The idea of using songs to enhance a brand’s message is at least as old as radio adverts, but March’s ads leaderboard shows the tactic clearly still works today. Thai furniture brand Koncept made it to the top of the charts using a hybrid ad / music video with popular Thai band Room 39. In the No. 2 slot, Indiabulls Home Loans’ minute-long ad featuring a song by Arijit Singh was clearly a hit with consumers. Japanese brand, AU, at No. 3 scored well with an extended version of its TV ad featuring the Japanese national soccer team’s official 2017 song.

1. SB Design Square (TH), ใช่เลย OH YES! คอนเซ็ปต์ Room39

2. Indiabulls Housing Finance Limited (IN), Sheher Mein Apna Ghar Ho Toh sung by Arijit Singh- Indiabulls Home Loans Brand Film

3. AU (JP)「見たこともない景色」WEB限定CM フルバージョン

4. キリンビバレッジ (JP) メッツ 「TRY AGAIN 岡村」篇 スペシャルムービー

5. AirAsia (MY) Happy Women's Day! #FlyWithAirAsia

6. NextFloorGames (KR), [드래곤 플라이트] 시즌6 TVCF Full Ver

7. Maybelline Thailand (TH), Make It Hot, Make It Posh, Make It Happen แคมเปญที่ปังที่สุดจาก Maybelline x The Face Thailand

8. 에뛰드하우스(ETUDE HOUSE) (KR), [ETUDE 글라스틴팅립스톡] 크리스탈의 취향 정조준 #PK003_로맨틱프릴핑크 #크리스탈에디션

9. 네시삼십삼분 (KR), [의천도룡기] 런칭 홍보 영상 공개_장무기편(15’)

10. Xiaomi India (IN), Anything Else?

About: The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

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