The YouTube APAC Ads Leaderboard is a monthly list curated by Google.
Comments from Google:
This month, viewers rewarded two brands that naturally integrated great creative with emotive storytelling. China-based smartphone maker Oppo and Korea's Binggrae Banana Milk (빙그레') both scored hat tricks, with three ads from each making it to the leaderboard. Oppo’s short films in Vietnam (No. 1) and Thailand (No. 3 and No. 6) proved that combining longer form storytelling with a great plot and the use of influencers can be incredibly successful. Binggrae kept things fresh with a series of ads (at 4th, 8th and 9th position) showing five different ways to consume its product.
Editor's note: For more on the Binggrae campaign see "Banana-milk brand's accessories are...bananas".
1. OPPO Vietnam (VN), [Phim ngắn] M BẢN | Sơn Tùng M-TP x Kiều Trinh
2. Amazon India (IN), Ghar Sajaane Ka Mushkil Se Mushkil Samaan On India Ke Sapno Ki #ApniDukaan
3. OPPO TH (TH), My Secret Friend ปิ๊งรัก..นายอายนะ [EP.1]
4. 빙그레(KR), 원하는 만큼 꽂아 마셔라!┃원샷 스트로우┃빙그레 바나나맛우유
5. Under Armour Japan (JP), アンダーアーマー「I WILL. MASAMI NAGASAWA」
6. OPPO TH (TH), My Secret Friend ปิ๊งรัก..นายอายนะ [EP.2]
7. Laurier My Brand (TH), บล็อคละค่ะ - ใหม่ ดาวิกา (Official MV)
8. 빙그레(KR), 눈물나게 매울 땐 뿌려라!┃SOS 스트로우┃빙그레 바나나맛우유
9. 빙그레(KR), 커플이라면 이렇게 마셔라!┃러브 스트로우┃빙그레 바나나맛우유
10. The Face Shop (KR), 다음은 무엇을 씹는 소리일까요?
About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.