Emily Tan
Dec 5, 2011

Asia-Pacific ad spend to grow 7.2 per cent in 2012: Zenith

ASIA-PACIFIC - Despite the global economy's fragile state, ad expenditure in Asia-Pacific is expected to grow 7.2 per cent in 2012, compared with the global forecast of 4.7 per cent, a report by Zenith Optimedia has found.

The region is becoming increasingly more important as a driver of global ad spend growth. This is reflected by the fact that Asia-Pacific’s contribution to total global ad expenditure will rise from 24.8 per cent in 2010, to 28 per cent in 2014, said Zenith.

Over the next three years, the media agency expects the region to grow at an average of 10.4 per cent a year, excluding Japan. The BRIC markets alone are forecast...

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