Staff Reporters
Dec 17, 2010

Asia leads mobile ad spend globally

GLOBAL - Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.

Asia leads the way in mobile advertising

According to findings from mobile advertising company Smaato, 2010 saw Japanese companies invest more than US$1 billion in this business followed by South Korea and China $270 million and $180 million respectively. In Asia more than 15 billion page impressions are being generated on a daily basis in mobile.

“In 2011 mobile apps will continue to surprise the media new smartphones and tablet PCs are enhancing our daily digital lives. With new innovations like LTE broadband bandwidth,...

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