Asia Congress Events appoints PR shop

The account will be hubbed out of Bangkok.

Celebrating its 10th anniversary this year, Asia Congress Events is seeking to communicate why it is a good time to invest in corporate meetings, conferences and exhibitions, as well as steps that Thailand has made to ensure that the meetings industry can prosper and offer some of the best value per marketing dollar available.

Marcel Ewals (pictured), managing director of Asia Congress and director of Kenes MP Asia, said: “Business-to-business communication is the foundation of the meetings industry because by bringing like-minded and sector-specific experts and operatives together companies make the strongest links possible.”

Naomi Bolderhey, head of marketing and account sales for Asia Congress Events, said that public relations activity would include a combination of traditional and digital media outreach.

Bolderhey said: “Working with Vero Public Relations we have the opportunity to have a cohesive and integrated campaign to drive awareness about our business and our exhibitions.

Asia Congress Events has offices in Thailand and Malaysia, with India due to open soon. It focuses on a variety of sectors, including energy, nutrition, oil and gas, infrastructure, water and environment.