ASEAN broadcasters launch alliance

Founded by ABS-CBN (Philippines), BBTV (Thailand), International Media Corporation (Vietnam), Media Nusantara Citra (Indonesia), Media Prima (Malaysia) and MediaCorp (Singapore) - a Memorandum Of Understanding has been signed between the six broadcasters to work on areas including content, selling and marketing plus technology.

According to a statement, ASEAN as a region represents a combined market size of more than half a billion eyeballs and a growing middle-class population with increasingly substantial spending powers. 

The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance grouping will be able to deliver marketing and promotional solutions on a regional platform.

Lucas Chow (pictured centre), MediaCorp CEO and Chairman of SMART Alliance Steering Committee, said: “As a community of regional media companies, we believe there is scope for an alliance that is established and driven purely by commercial considerations and goals. Our hope is that we will be the Alliance of Choice of all media companies in the Asia-Pacific within the next 3 years or so.”