It was a hectic 2020 for the top management at Iris. Even as the creative shop did strong work for the like of Singapore’s NTUC FairPrice, as well as brands such as Philips and Samsung, it was hit hard by the pandemic. Experiential and sports clients cut back, and Diageo in Indonesia and hospitality giant IHG also cut adspend to cope with the pandemic. Rather than try to focus on one or two specialisations, the agency spread itself out—it lists a full 28 specialisations—as it sought to go after new business. Has the agency spread itself too thin?
Our full Agency Report Card on Iris—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.