As the pandemic bit, Iris sought supporting pillars

It was a hectic 2020 for the top management at Iris. Even as the creative shop did strong work for the like of Singapore’s NTUC FairPrice, as well as brands such as Philips and Samsung, it was hit hard by the pandemic. On top of that, the agency endured a fair amount of leadership flux. Meanwhile it sought to secure four stabilising pillar clients. The agency also spread itself out—it lists a full 28 specialisations—as it sought new business. Has Iris spread itself too thin?

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