Staff Reporters
Mar 26, 2021

As the pandemic bit, Iris sought supporting pillars

AGENCY REPORT CARD: As a small agency in a consolidating market, Iris already has the odds stacked against it. With top management flux and several business losses, can Iris keep its focus and thrive despite its lack of heft?

As the pandemic bit, Iris sought supporting pillars

It was a hectic 2020 for the top management at Iris. Even as the creative shop did strong work for the like of Singapore’s NTUC FairPrice, as well as brands such as Philips and Samsung, it was hit hard by the pandemic. On top of that, the agency endured a fair amount of leadership flux. Meanwhile it sought to secure four stabilising pillar clients. The agency also spread itself out—it lists a full 28 specialisations—as it sought new business. Has Iris spread itself too thin?

Our full Agency Report Card on Iris—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

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