Staff Reporters
Apr 28, 2020

As Essence's APAC CEO steps up, how is the region faring?

AGENCY REPORT CARD: See Essence's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

As Essence's APAC CEO steps up, how is the region faring?

The biggest change to occur at Essence in 2019 was the August promotion of Kyoko Matsushita from Asia-Pacific to global CEO, a significant vote of confidence in the region. While APAC may have lost its leader, it certainly didn’t lose its appetite for innovation or its focus on staff. Buoyed by a healthy balance sheet, Essence’s story in 2019 is one of growth, growth, growth in several areas—and not just Google (but mainly Google).

Check out Essence's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

 

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